About Us
ABOUT WGB GROUP
WGB Group is a trusted retail sales agency that enables vendors to achieve sustainable growth in Home Center, Hardware, Farm, and B2B channels. We simplify the account management process for both vendors and retailers, through industry expertise and deep, strategic relationships.
THE
STORY
A LEGACY OF PARTNERSHIP + INTEGRITY
WGB Group’s story began in 1969, built on a single promise: to be a true partner. That vision was carried forward in 2004 when Chris Beaudet and Jeff Geddes merged their companies, with an ambitious goal to grow WGB into the preferred national retail agency. We’ve always believed that trust and a personal approach are the keys to long-term success. Our single focus is on helping clients grow by never confusing effort with results and making data-driven decisions every time.
We believe a business relationship should be a true partnership, not merely transactional. Our approach is to lead with a “we, not I” mentality, fostering collaboration and working as a team. This philosophy has allowed us to nurture relationships with retail partners for over three decades and retain employees for over 20 years.
CHRIS BEAUDET + JEFF GEDDES
We are committed to being accessible and ensuring our clients feel as though we are an extension of their team, indistinguishable from their direct employees. When we embed ourselves that deeply into the business, the relationship shifts from transactional to truly collaborative, and that's where the best results happen.
GIVING BACK
We believe in using our success to make a positive impact. Through our charitable initiatives and long-term partnerships, we are committed to giving back to the communities that support us.
